How producers would define their audience through research

How producers would define their audience through research

With finding out how many listeners a certain radio station has compared to their rivals a producer would go on to the Rajar website. Rajar stands for Radio Joint Audience Research, it provides the figures for how many listeners each station has received from their broadcasting range every quarter of the year. So for the last quarter of 2012 Radio 1 had 11,091,000 listeners out of 52,352,000. If you were a producer of Radio 1 then you would be very happy with the listening figures that Radio 1 shows, but there is one other radio station that has more listeners than BBC Radio 1. That radio station is BBC Radio 2 which has 15,109,000.

As a producer of Radio 1 you would need to look through each programme throughout your schedule and find out which show was losing the listeners and then do something to change that. However they also look at what type of people listen to each of their shows. BBC Radio 1's target audience is between 15 and 29. If one show has too many listeners outside the target audience range and not enough people listening from the target audience ag group then the producers will do something to change this and try and get more of their target audience to listen in. A very good example of this is Chris Moyles. He was the presenter for BBC Radio 1 from 06:00 - 10:00. However even though he was incredibly popular most of his shows listeners were in their 30's or early 40's. Therefore because Chris had been presenting the breakfast show on BBC Radio 1 for 8 years and was older than other presenters that BBC Radio1 employ they decided that it was time for Chris to hand over the reigns to a younger presenter. The younger presenter would help attract more of the target audience to the show because he would play more popular tracks and try to make the show interesting  for the target audience. With Chris Moyles he will most likely move over to BBC Radio 2 as a lot of BBC Radio 1 presenter move over to radio 2.